U.S. HISPANIC
HITN expands the digital reach its Vida y Salud programming block
Maribel Ramos-Weiner| 5 de abril de 2018
Centro Medico 3
HITN announced today that it will take over management of VidaySalud.com, the world’s most visited online source of health information in Spanish.
Every month, VidaySalud.com hosts more than 2.5 million unique page views, sends more than 6 million emails to its subscribers, and interacts with 600,000 plus followers on social media.
“Having HITN take control of VidaySalud.com, its social media, and weekly health newsletters is a natural extension of the Vida y Salud television block we launched last year and that continues to air successfully on HITN. Our daily health block has become our fastest growing programming segment and has met with a positive response from Spanish-speaking audiences,” remarked Guillermo Sierra, head of Television and Digital Services at the network.
A well-known doctor, author and health reporter Aliza A. Lifshitz (Dr. Aliza), the founder and editorial director of VidaySalud.com, will continue to oversee its content.
“The addition of VidaySalud.com to our digital services area is part of our strategy to grow a brand portfolio that expands our reach to the multiscreen media Spanish-speaking audiences consume today,” noted Maximiliano Vaccaro, HITN’s director of Digital Services. The network will offer sponsorship opportunities for products and services interested in supporting the health and well-being of Hispanics in this country, he added.
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