U.S. HISPANIC
¡HOLA! TV: In a bit over a year, beauty, fashion, automobile industry and tourism brands have joined the signal
Maribel Ramos-Weiner| 22 de noviembre de 2016
Ignacio Sanz, CEO and general manager of ¡HOLA! TV.
Brands from the beauty, fashion, automobile and tourism industries are some of the brands that have joined ¡HOLA! TV a bit over a year after advertising started being sold in the signal.
“Our channel is positioned as a platform that takes advertisers beyond the traditional spot, offering customized ways to integrate their products in unique content,” said Ignacio Sanz de Acedo, CEO and general manager of ¡HOLA! TV.
Some of the brands that have joined the channel in this period are: Toyota, Audi, Continental Tires, Penguin Random House, Rosa Clará, Tous, Chanel, Turismo de España and American Airlines, among others.
As part of their expansion strategy, the signal, that currently has more than 600 hours of original production per year, redimensioned the ad sales department, by incorporating commercial representatives in key markets and at a pan regional scale.
“The features of a prestigious brand and high production standards are ¡HOLA! TV´s pillars of success,” added Edith Carranza, Chief of Ad Sales at ¡HOLA! TV.
Carranza informed that the most successful productions regarding advertisers include: Mundo ¡HOLA!, ¡HOLA! Diario, ¡HOLA! Fashion and ¡HOLA! Cinema, among others.
