U.S. HISPANIC
¡HOLA! TV: The most important differentiator is the original production
Maribel Ramos-Weiner| 3 de octubre de 2013
Ignacio Sanz, ¡HOLA! TVs CEO and general manager
Ignacio Sanz, ¡HOLA! TVs CEO was very excited about the launch of the channel on DIRECTV on Tuesday the 24th with 4.4 million subscribers.”This is just the first step. We have great confidence in markets including Argentina, which is the country with the highest diffusion in the region, Mexico, Colombia and the U.S. Hispanic market,” reported Sanz. In Latin America, broadcast is marketed by Matilde Boshells MBA and in the U.S. Hispanic market is done by Imagina US.In reference to programming on the broadcast, which is the first one that ¡HOLA! brand launches worldwide, they want to reflect values and style that made it famous with actuality and interviews with celebrities, supplementing with fashion, destinations, home and food, he commented.”The most important differentiator that separates us from the rest of the broadcasts of this type is the original production. Currently we are producing 40 hours per month that will provide the channel with the ¡HOLA!s DNA, he added.About advertising sales, he augured well for the future when they have a little more range in distribution.For Sanz, who handled the advertising sales area of E! Entertainment Television, this was a great career opportunity and a privilege to have been given the opportunity to lead a brand recognized as ¡HOLA!”We know the broadcast launching is difficult but we have a high quality product and we know that we will be successful because the brand we have and the group behind us,” he concluded.
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