U.S. HISPANIC
¡HOLA! TV: We already started to see results with our new sales structure
Maribel Ramos-Weiner| 18 de junio de 2015
In the short time that ¡HOLA! TV has had its new sales structure in house, it is already delivering results, according to Ignacio Sanz, CEO and general nanager of the channel.He indicated that in branded entertainment, agreements have already been materialized, such as the one with Pronovias. With Pronovias we produced a summary of the Pronovias runway in Spain, that was later integrated in our original programming. We have achieved other successful cases, such as agreements with Movistar and Beco Quickpress.When asked about the alliance with DIRECTV and its results, Sanz clarified that it is strictly the representation of advertising sales at a pan regional level through its company Art-vertising. We have concentrated our efforts in approaching agencies and clients, introducing the channel and its investment opportunities to them he emphasized.He added that counting on Edith Carranza to lead the Sales area has been positive. We have established representation agreements in Mexico, Colombia, Venezuela, Pan Regional and created a sales force to represent ¡HOLA! TV with all its features and opportunities , outside the traditional trend. We have had a tour with the agencies where we have presented the benefits of the channel and are now working on the quantitative part.Regarding OTT, he said that ¡HOLA! TV has original production content that is appropriate to be presented through their OTT platforms. When we achieve contents from third parties, the purchase of copyright is part of the negotiation. Our content for OTT is available and until now we have been successful in launching it in the US and in some markets in Latin America.
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