U.S. HISPANIC
¡HOLA! TV: We are a brand that projects glamour and sophistication, which many clients want to partner with
Maribel Ramos-Weiner| 20 de noviembre de 2015
Ignacio Sanz, CEO and general manager, ¡HOLA! TV
DIRECTV, and the channel ¡HOLA! TV participated in the Pan regional Upfront carried out in Miami by Art-Vertising. For a bit over half a year, ¡HOLA! TV has been a client of the agency for the region. We have been working with Art-Vertising for six or seven months. They represent us in the commercialization of the channel at a pan regional scale. We work together with all the DIRECTV channels, which they also represent, explained to PRODU Ignacio Sanz, CEO and general manager of ¡HOLA! TV.Pan regional agencies based in Miami, such as GrupoM, Starcom and Havas were part of the meetings.We coordinated specific meetings with the various media executives to see what opportunities exist with each one of their clients for next year. With that information we can already begin to prepare a more focused plan where we present different creative offers and see how we can materialize a more focused plan, where we present the different creative offers and see how we can materialize those ideas, commented Sanz. When asked about advertising sales in US Hispanic, he pointed out that it is still too small for them, but whenever there are opportunities, we analyze them.He mentioned that among the advertisers they have made innovating integrations is Mulco. I think that since ¡HOLA! TV produces so much content it is suitable for working with clients in a creative way. It is a brand that projects glamour, sophistication and those are elements many clients want to partner with, he added.
