U.S. HISPANIC
International digital stars Iván and Emilio Martínez join Univision Creator Network
Maribel Ramos-Weiner| 2 de junio de 2017
Iván and Emilio Martínez
The Univision Creator Network (UCN) announced the addition of international digital stars Iván and Emilio Martínez to UCN, joining the multicultural community of high-performing and high-potential creators. The addition of the Martinez Twins further extends UCN’s reach to more than 200 million global views monthly on YouTube for the first time.
The twins from Catalonia, Spain, Iván and Emilio Martínez have become international digital stars, garnering more than 20 million views per month with 6.8 million fans and followers across Twitter, YouTube, Instagram and Musical.ly. After friends in high school encouraged the Twins to upload their authentic and humorous content to Instagram, the brothers quickly developed a loyal fan base thanks to their hilarious pranks and challenges.
“We are thrilled to welcome the Martínez Twins to the Univision Creator Network as we continue to grow our reach and further extend Univision’s engagement with Hispanic millennials. The Univision Creator Network is the leader in identifying and cultivating emerging Hispanic influencers and we connect our creators to platforms, brands and each other, empowering them to reach their full potential and giving them access to Univision’s multiplatforms,” said Jennifer Perri, senior director, Partnership Development & Multiplatform Strategy for the Univison Creator Network.
In fact, the Martínez twins will promote an upcoming Univision sweepstakes in partnership with Coca-Cola and the Share an ICE COLD Coke campaign. One lucky fan and their family will have the opportunity to meet the Martínez twins at Univision’s Premios Juventud for a larger-than-life summertime celebration in Miami.
