U.S. HISPANIC
Iván Bargueiras new head of Discovery Networks US Hispanic Group
Maribel Ramos-Weiner| 3 de febrero de 2011
Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of Iván Bargueiras to the position of General Manager for Discovery Networks US Hispanic Group.In his new role, Bargueiras is charged with leading the business expansion within the companys portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique R. Martínez, Executive Vice President and Managing Director, DLA/USH.In addition to managing all aspects of the U.S. Hispanic portfolio, including programming, marketing and business development, Bargueiras will retain his current responsibilities as Senior Vice President, Advertising Sales for DLA/USH and international markets.In this position, Bargueiras oversees TV and online advertising sale activities for the region. Bargueiras also leads the international sales group based in New York, targeting U.S.- based clients involved in global campaigns.Iváns sharp business acumen and tremendous vision have helped DLA/USH attain new heights since he joined the company in 1997. His exceptional creativity and in-depth knowledge of the ad sales and pay-TV markets make him the ideal candidate to lead our continued growth and development in the U.S. Hispanic market, said Martínez.
