U.S. HISPANIC
IVC: Expanding our coverage in Latin and Central America
Miryana Márquez| 23 de enero de 2018
Tony Salanova
IVC announced that #Eneamiga, co-production made together with RCTV Internacional, will be ready by mid-2018 and will have as its first window, the signal IVC. RCTV Internacional will later distribute it to other markets. “This is an ambitious project made with very professional people to ensure its quality and success,” comments Tony Salanova, VP and general manager of IVC.
Salanoval saids that the IVC signal has great acceptance in Venezuela, both in terms of audience and in commercialization, whereas in the US, the executive admits the path has not been easy. “It is a much bigger market, but gradually, lovers of telenovelas, newscasts, current events and soccer have given us their vote of confidence,” he added.
He also said they are launching a third feed the first quarter of 2018 and are soon to close deals they have been working on for seven or eight months with countries such as Dominican Republic, Panama, Colombia, Ecuador, Peru and Chile to expand the channel´s distribution.
