Kim Reed Fragione of Olympusat: Strengthen advertising sales

(Maribel Ramos-Weiner, Los Angeles). Kim Reed Fragione, VP Acquisitions & Development at Olympusat said to PRODU that one of her company’s greatest challenges was to strengthen its advertising sales.“Most of the tier channels face the issue of not having a solid advertising sales base. I believe we should continue reinforcing the value we provide and the distribution we represent. The channels we represent combined reach an estimated 8 million Hispanic homes. I believe our model allows us to reach advertisers quicker than most independent channels,” said Reed Fragione.{Watch video interview with Kim Reed Fragione from Olympusat;www.produ.com/produtv/popupEnglish.html?IDnotiE=15}