U.S. HISPANIC
Kuarzo: It’s time to be creative
Maribel Ramos-Weiner| 14 de mayo de 2020
Martin Kweller Kuarzo
Kuarzo Entertainment produces eight programs for different Argentine open channels, as well as content for Net TV and KZO. All (except one) continue on the air thanks to the fact that they are made with minimum teams and being extremely careful with safety measures, that include two innovative disinfectant cabin, acquired a few days ago.
“Today being informed is essential, but being entertained is, too. And if entertainment is live, the viewer knows that if something important happens, programming will be interrupted to report it. You entertain in a more relaxing way,” commented Martín Kweller, president of Kuarzo.
For fiction, the situation is more complicated. After a prolific 2019 in fiction (Inconvivencia, Go, Millennials, El Mundo de Mateo), Kuarzo started 2020 with a lot of projects but had to suspend its shootings: the film Granizo (with Guillermo Francella, directed by Marcos Carnevale) and the new seasons of the series El Mundo de Mateo and Millennials.
“We are anxious to shot again. It is the moment to be creative and gradually find a way that allows working on the new normality, taking extreme measures to prevent transmission of the disease, which are essential today,” added Kweller.
Meanwhile, they advance in co-development with Gato Grande: Parasomnia, a fiction based on books by Mariano Hueter for the Mexican-American market, the Kuarzo team is enthusiastic about.
