U.S. HISPANIC
Latin America moving faster than other markets
Maribel Ramos-Weiner| 14 de abril de 2021
Arjan Pomper de ITV Studios
ITV Studios’ formats -among them the successful The voice and Alphabet game (Pasapalabra)- have a long-standing presence on open networks in Latin America such as Globo TV (Brazil), Caracol (Colombia), Azteca (Mexico), Telefe (Argentina) and others. Now, the company is in talks with various streamers to broaden its presence in the region.
“At the moment, Latin America seems to move faster than many other markets, due to the launch of streamers (Disney+, Paramount+, HBO Max, among others). This is impacting agreements structures, the delimitation of territories and exclusivity. It is a very dynamic and interesting time, which will have a future impact on our industry,” said Arjan Pomper, COO of Global Entertainment, ITV Studios.
Pomper, who reports to Maarten Meijs, President of Global Entertainment, ITV Studios, joined the company in mid-2020, when ITV Studios launched a new structure. The Global Entertainment division distributes the international unscripted formats of ITV Studios, Talpa Media, Armoza Formats, Twofour and ELK.
“As Global Entertainment, we have become a full partner for broadcasters and platforms, becoming more and more involved from the beginning of the process and adding value at any stage; from concept and development to pre-sales, sharing our creative and production expertise and opening business opportunities,” explained Pomper.
The voice and Alphabet game are two of ITV Studios’ most successful formats. In Latin America they are marketed and produced by WarnerMedia Latin America.
Currently there are 132 versions of the format in the world: The voice has been licensed to 71 countries; The voice kids at 42; The voice senior at 14; The voice teens at two, The voice all-stars at two others; and the most recent spin-off: The voice rap, has already been commissioned to one territory (Turkey).
In Latin America, The voice is broadcasted in Mexico, Colombia, Peru, Brazil, Chile, Argentina, the Dominican Republic; The voice kids in Mexico, Colombia, Peru, Brazil; and The voice senior in Brazil, Mexico and to close agreement soon in other territories in the region.
Meanwhile, Alphabet game (Pasapalabra), today is a success in Spain and in countries of the region such as Argentina, Chile, Colombia and Uruguay.
Other prominent titles in the catalog are: Come dine with me, Love island; game shows such as The chase, Beat the chasers; feel good formats like Pretty small and Four weddings and escapists like the dating show Let love rule and I’m a celebrity… get me out of here!
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