U.S. HISPANIC
Latin World Entertainment launches new licensing division with Sofía Vergara
Maribel Ramos-Weiner| 27 de enero de 2011
LWEs first licensing deal will introduce a clothing and accessories collection by Sofía Vergara created exclusively for Kmart
Latin World Entertainment (LWE), headed by founder and Chairman of the Board Luis Balaguer, today announced the formation of its new licensing division, Latin World Licensing.LWE is joining forces with veteran licensing executive Nancy Overfield-Delmar and prominent apparel executive Paul A. Robb for this endeavor.Overfield-Delmar will serve as President and Robb will be Chief Operating Officer of Latin World Licensing.LWEs first licensing deal will introduce a clothing and accessories collection by Sofía Vergara (star of ABCs Modern family), created exclusively for Kmart.Because the Hispanic market is growing at an unprecedented rate and Hispanic consumers are known to be exceptionally receptive to celebrity endorsements and branding, it is the perfect time for LWE to expand into the licensing industry. We have the unique ability to combine our Hispanic celebrity brands and intimate knowledge of the market with the licensing, manufacturing and retail expertise of our partners, Nancy Overfield-Delmar and Paul Robb, said Luis Balaguer.
