U.S. HISPANIC
LatinWE excelled again at the Upfront in New York for having English product for the Anglo channels and Spanish product for the Hispanic ones
Maribel Ramos-Weiner| 21 de mayo de 2013
LatinWE excelled again at the upfront in New York for having English product for the Anglo channels as well as for the Spanish speaking ones.Luis Balaguer, its super star Sofía Vergara, Melissa Escobar, and Becky Villaescusa held each others hands with excitement when Paul Lee, president of ABC Entertainment Group, presented the series Killer Women in its New York Upfront as one of the highlights for the next season on the primetime ABC screen.They felt the same way when César Conde, president of Univision Networks, showed the strength of Univision Documentales. In both proposals, LatinWE has demonstrated its creative and production muscle, especially with Killer Women, whose in house team has been working with commitment and care at all stages to achieve its realization. They paired up again with Ben Silberman from Electus to give birth to the production. The documentaries for Univision News, LatinWE, Participant Media, and Univision itself formed a joint venture to produce and market a series of 10 documentaries for distribution on television, online, and mobile.This is in addition to the deals that were agreed for continuing the relationship with Sofía Vergara to the great brands that have made her a star, and the incorporation of more LatinWE talent to the Anglo channels.
Diario de Hoy
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