U.S. HISPANIC
LATV Hires Andrés Rincón to Bolster National Sales Efforts
Maribel Ramos-Weiner| 8 de agosto de 2010
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LATV Networks has hired Andrés Rincón as Ad Sales Director based in its New York office. Rincón brings over nine years of Hispanic Media sales experience to his new position, and will report to LATV’s Vice President of Sales & Distribution, David Morales.”Andrés has the breadth of sales experience, knowledge, and talent that LATV needs as it continues expanding its national footprint,” said Morales.Although based in New York, Rincón will also spearhead LATV’s efforts to develop business in Texas, where he spent much of his professional career. Additionally, Rincon will sell LATV’s American Latino and LatiNation half-hour syndicated weeklies, which are going into their 9th and 7th year (respectively), in national general market syndication.Prior to joining LATV, Rincón worked in the New York office of Hispanic Mediaworks, where he was responsible for both brand and DR national TV sales. In 2008, the same company relocated Rincón from Dallas, where he had been in charge of Azteca America’s spot sales office.
