U.S. HISPANIC
LATV signs distribution agreement with Four Points Media Group
Maribel Ramos-Weiner| 22 de junio de 2010
Morales: Nuestros shows están culminando un año récord en ingresos de ventas publicitarias
LATV Networks announced a distribution deal with Four Points Media Group that will bring the network Four Points-owned affiliates in West Palm Beach, Florida and Providence, Rhode Island. The deal expands LATV’s reach to 36 markets, representing 76 percent of Hispanic television households in the U.S.LATV’s addition of WTVX in West Palm Beach, number 28 in the Hispanic television market (97,000 Hispanic households), and WLWC in Providence, number 50 in the Hispanic television market (44,000 Hispanic households) places the network in 46 million television households, including 20 of the top 25 Hispanic DMA’s (Designated Market Areas). LATV projects coverage of 53 million homes by the end of 2010.”Four Points had many other emerging network options available to them and they chose LATV, validating our continuing rise in the new TV landscape,” said David Morales, LATV’s Vice President of Distribution & Sales.
