U.S. HISPANIC
LATV to re-launch Wachale
Maribel Ramos-Weiner| 14 de octubre de 2010
Miriam and Jarocho, hosts of the show
LATV Networks is re-launching and rebranding Wachale into televisions only Spanish-language, cross-generational clip show. Wachale premieres this Friday at 9pm and repeats on Saturdays and Sundays at 3:30pm (PST), and Tuesdays and Wednesdays at 6:30pm (PST)Energetic host Jarocho, his tech-savvy, sidekick Miriam, and resident Cubano loco en la calle, Humberto Guida, take on the world of wacky viral videos, lifestyle and Latino Pop culture with witty commentary, outrageous segments and hilarious sketches.Wachale features various integration-friendly and fully customizable segments. Me gusto -No me gusto, the game that judges the best and worst of viral videos; and Llámame, in which Humberto takes care of business on his cell phone with characters from telenovelas while you listen in. Wachales interactive format lets viewers co-star in each episode through viral segments, allowing for online sponsorship opportunities as well such as web-based sweepstakes. We are very excited to bring back a very popular program which enjoyed a very loyal audience. By reaching Latino viewers of all generations through television airwaves and online, Wachalé connects to the much sought after Latino consumer in an unprecedented way, said Luca Bentivoglio, LATVs Chief Operating Officer.
