U.S. HISPANIC
Levi’s Diane Jones Lowrey opens Eighth Annual Hispanic Television Summit in keynote address
Maribel Ramos-Weiner| 28 de septiembre de 2010
The docu-reality series Norte a sur: Una ruta, 5 experiencias was a combined effort with Levi´s, Dieste, and Discovery en Español
This year, the Levi’s brand will be making a big impression at the Hispanic Television Summit with their new, docu-reality series, entitled Norte a sur: Una ruta, 5 experiencias which premieres this month on Discovery en Español. The series documents the individual experiences of five young American Latinos as they journey along the Pan-American Highway. During the Eighth Annual Hispanic Television Summit at the Hilton New York that starts this Wednesday, September 29, Diane Jones Lowrey, Levi’s Brand Director of Diversity Marketing and Operations will be joined by Dieste’s President, Aldo Quevedo, and will present the inspiration for the concept and series, and how the show is making the brand relevant in an authentic and organic way to the young Hispanic progressive audience.The 8th Annual Hispanic Television Summit will be held Wednesday, September 29, 2010 at the Hilton New York Hotel during Advertising Week 2010. It is presented by Broadcasting & Cable and Multichannel News.
