U.S. HISPANIC
Lionsgate and Hemisphere Media Group launch OTT Pantaya
Maribel Ramos-Weiner| 1 de agosto de 2017
Lionsgate and Hemisphere Media Group launch OTT Pantaya
Lionsgate and Hemisphere Media Group have launched Pantaya, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S., the two companies announced today.
The service features the largest, most current, and most diverse selection of Spanish-language blockbusters and critically acclaimed films from Latin America and Hollywood, the majority appearing exclusively on the Pantaya platform. The service’s deep slate of current and classic films will be complemented by documentaries, concerts and other original premium content.
“This platform is the next logical step in Lionsgate’s track record of serving the Hispanic consumer with high-end premium content through our Pantelion Films venture with Televisa. By drawing upon the blockbuster films, vast libraries and world-class programming resources of its partners, Pantaya is positioned to become a compelling value proposition for Spanish-language and bilingual audiences across the country,” said Lionsgate Chief Executive Officer Jon Feltheimer.
“We’re thrilled to be partnered with Lionsgate in the launch of the premier Spanish-language OTT platform that delivers first-run and bold content. Pantaya is user friendly, accessible and will provide Hispanic movie lovers in the U.S. an entirely new way to watch movies and connect with their cultures,” said Hemisphere Chief Executive Officer Alan Sokol.
“Pantaya will be the one-stop-shop for fans of Spanish-language films to find the best, biggest and newest titles from the Spanish-speaking world unavailable on other platforms. With our focus on exclusive premium content, our knowledge of the Hispanic consumer, and the breadth of our offering, we are positioned to deliver an OTT service to Spanish-language and bilingual consumers that is second to none,” said Pantelion Films Chief Executive Officer Paul Presburger.
The service’s operations will be overseen by Presburger and Pantelion Chief Operating Officer Edward Allen.
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