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Lisette Osorio of Caracol Televisión: “The Current Trend In The Business Is To Explore New Ways Of Monetizing, And What Better Way Than With The Queen Of Flow”
Liz Unamo| 12 de septiembre de 2025
The Queen of Flow: The Origin, at the start of its tour, held concerts in Madrid and A Coruña
PRODU witnessed how Madrid surrendered to The Queen of Flow in concert. On September 10, the Movistar Arena pulsed with a concert that was much more than a musical show: it was an immersive journey into the neighborhoods of Medellín, enjoyed by the thousands of fans who sold out the tickets.
This was the second concert in Spain, equally successful, in which María José Vargas (young Yeimy Montoya), Juan Manuel Restrepo (young Charly Flow and Pez Koi), Kevin Bury (Cris Vega) and Juan Palau (Drama Key) showed that fiction can be brought into reality, thanks to an audience that has embraced the story and its characters.
“For us as a company it’s a challenge to keep commercializing and monetizing beyond the screen. That’s the current trend in the business: to go out and explore new revenue streams, and what better way to start than with The Queen of Flow,” said Lisette Osorio, VP of International Business at Caracol Televisión.
Lisette Osorio, VP of International Business at Caracol Televisión
Thus, Caracol TV’s global hit—whose two seasons can be streamed on Netflix—transcended the screen. The audience sang, danced, and let themselves be carried away by the energy of the intense musical battles that define the series. In every song, in every choreography, the spirit of the telenovela was present, offering a live experience that merged the passion of its characters with the euphoria of its fans.
“Breaking that fourth wall I think is the most beautiful thing that’s happened to me in my career. I feel it’s connecting with the audience from who I am as a person,” said María José Vargas. Her co-star Kevin Bury said these performances were a dream, and on stage thanked God “for being on the other side of the world, where it’s not my country, and I never thought I would touch people’s hearts here.”
The concert’s repertoire was a journey through the anthems that have marked an entire generation. Iconic songs such as Mi destino, Alma, Fénix and Cachondeo, among others, resonated powerfully at the Movistar Arena. The energy between the artists and the audience was palpable, a complicity that made every note, every verse, feel genuine and full of emotion. Juan Palau expressed his gratitude to the Spanish audience that “has given us so much and has taken our careers to another level and another place.”
Kevin Bury (Cris Vega), María José Vargas (young Yeimy Montoya), Juan Manuel Restrepo (young Charly Flow and Pez Koi), and Juan Palau (Drama Key) during The Queen of Flow concert
The Queen of Flow will continue its concert tour with dates and locations to be announced, but these performances revealed that many surprises are on the way. Renowned Spanish artist Omar Montes, who performed in these shows, will join the cast in the upcoming season.
“The Queen of Flow is a franchise that has been growing stronger, and we’re coming with a third season, with new characters, new artists. Next year we will continue this business line, but on a much larger scale,” concluded Lisette Osorio.
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