U.S. HISPANIC
Litoral Casa Creativa: We specialize in entertainment marketing and branding
Maribel Ramos-Weiner| 18 de enero de 2023
Litoral Casa Creativa Equipo 2023
“Litoral Casa Creativa brings together the best of a conventional agency and a design studio,” said Paco Ramírez, creative director at the company. “We specialize in marketing and branding for entertainment content (series, films, documentaries, and podcasts), but from a fresh perspective,” he added.
Litoral Casa Creativa was founded in May 2022 in Mexico City and is made up of a multidisciplinary team with extensive experience in media companies such as Netflix, Amazon, Spotify, Warner Media, and even Only Fans. Although its headquarters are in CDMX, its reach covers Latin America and Spain.
“We base ourselves on the needs of the client and focus on the demands of the public, but always trying to find that twist that makes each project memorable and special. This is the only way you can move forward in an industry that is so saturated and in constant change” explained Ramírez.
Litoral’s strategy is based on understanding the communication of each content as a whole: complementing the technical and creative aspects, and evaluating the market in search of cultural manifestations and trends that resonate with the content to make it feel current and relevant. “I think that the differentiating factor of a creative house focused on branding and content marketing is that we all come from production in a certain way,” explained Manuela Walfenzao, Executive Producer.
“I think that what we have here is a very interesting combination. On the one hand, we are a group of young people, who started out as professionals and developed just when the entertainment industry began to change. That is, we began to mature with that shift. And on the other hand, this complements very well with the rest of our team, who has been in the industry for several years now, has another level of experience in other areas, making it something very complete,” added Ramírez.
They explain that beyond a brief by the client, the agency makes an effort to assess what the public is looking for and understand the content that is being promoted from within. “All this looking to answer questions such as: What is it that makes this title unique? What is its greatest strength? What kind of conversation do we want to incite in the audience?”
Carla Rodríguez, Director of Operations, highlights that the main objective of Litoral “is to address new possibilities and provide them with additional magic, that comes from the passion and collaborative effort of those who make up our team, offering as the greatest benefit being able to find everything in one only place, that’s why we are a creative house.”
