U.S. HISPANIC
Los premios de la radio catapultes EstrellaTV to its highest primetime audience since becoming Nielsen rated
Maribel Ramos-Weiner| 19 de noviembre de 2010
The 11th annual Premios de la radio were a hit at the Gibson Amphitheater at Universal CityWalk on Tuesday November 9th from 7pm to 11pm. LBI Media announced that the live primetime broadcast of the star-studded awards ceremony, which aired across EstrellaTVs national network of television stations, was a huge rating success among women and adult demographics, garnering third and fourth place rankings among its Hispanic broadcasting peers.Los premios catapulted EstrellaTV to its highest primetime audience since becoming Nielsen rated with 299,000 18-49 adult viewers and 245,000 adults 25-54 viewers; the show ranked third in women 18-34 with 101,000 impressions and 18-49 with 158,000 impressions, outpacing TeleFutura.Los premios also attracted a roster of high-caliber advertisers, such as Honda, who was the title sponsor for the evening, in addition to Cazadores Tequila and Tecate.Each year, Los premios continues to achieve outstanding results, both in terms of advertising and viewership. This accomplishment demonstrates the benefits of the strategic marriage of our radio and television assets, which is the true driver behind LBIs continued success, said Lenard Liberman, Chief Executive Officer and President of LBI Media.
