U.S. HISPANIC
Luca Bentivoglio from LATV announced their presence in OTT, focused on local production in LA and an alliance with Pulpo Digital for branded entertainment
Maribel Ramos-Weiner| 4 de febrero de 2016
LATV team with Luca Bentivoglio, COO of LATV
LATV starts 2016 with new strategies, with a reboot, but at the same time maintains its essence as an alternative channel for US Hispanic.We are preparing for a new year. We’re setting up all the new programming and creating our strategies for the upfronts. We want our slogan to be LATV reboot. We will focus on producing original content here in Los Angeles, much more than ever, commented to PRODU, Luca Bentivoglio, COO of LATV.Another novelty is that the channels TV everywhere (OTT) platform is available in Roku and Amazon Fire and they are already working on penetrating smartphones and iOS with Apple TV. This gives us distribution and scope. It multiplies us exponentially, he added.He also mentioned that they have created their own digital platforms: LATV.com, a YouTube channel, among others. In {LATV.com} they launched 10 categories under the banner Life con Acento: Filgúd: Wellness con Acento; Nów: News con Acento; Wachale: Comedy con Acento; Rokéa: Music con Acento, among others. We want to reach people who consume digital platforms, he added.Thanks to their relation with Entravision, LATV works with Pulpo, an ad network, to create branded entertainment that can be distributed to all of Pulpo´s publishers. This motivates us to produce our own contents. He said that the strategy leaders for 2016 are Luis Cárdenas, Programming director; Daniel Vélez, Production director and a new member, Lina Cordero, Brand manager, as well as the sales group led by Andrés Rincón in New York.
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