U.S. HISPANIC
Luisa Fairborne of Tr3s: MTV, Música y Más: We look to further monetize our digital space
Maribel Ramos-Weiner| 26 de junio de 2012
Fairborne: Vemos oportunidad de crecimiento en latinos que consumen tecnología
Advertisers are more engaged in the bilingual/bicultural space than ever before and its exciting that marketers are coming to Tr3s to better understand this audience and who they are.One of the challenges is that the budget spend is still going to the Spanish dominant audience, however were slowly helping marketers understand the need to develop strategies that consider this specific demo, to better serve the Hispanic market and experience results for their brand. Weve witnessed a boost in Personal/Beauty Hair Care, Auto, Packaged Goods, Candies/Gum and Wireless has expanded with new players like Cricket.Tr3s´Quiero Mi franchise is the most attractive property because it spans the full spectrum of our audience, while offering advertisers a multitude of brand integration opportunities. Our docu-realities and novela formats have also sparked interest.Tr3s will look to further monetize our digital space (streaming), amplify synergies with our general market buys to complement our existing portfolio of clients and continue to explore opportunities with our programming sales division and MSO partners. We certainly see a growth opportunity among tech-savvy Latinos. Tr3s will continue to expand our original content offerings specifically for digital formats (Abuela Nina campaign, TRLP BMX Tips, Dulce María video blogs) and develop more user-generated content across multiple vehicles including social media and mobile (Quiero app).
