U.S. HISPANIC
Maca Rotter from Televisa: The Hispanic market in the US is one of the priorities to place the characters from Chespirito
Miryana Márquez| 30 de junio de 2016
Televisa Consumer Products, division led by Maca Rotter, prepares the launching of the Russian series Masha y el Oso, together with a strong consumption products campaign, as well as the debut of La Familia Telerín for 2017 and the third season of El Chapulín Colorado, on the Blim platform. For the Hispanic market in the US they consolidated an alliance to promote the characters from Chespirito through a shoe brand and a milk brand. Televisa now counts on Blim to strengthen the VOD part; however, we will continue launching products on DVD, although it is no longer a priority, since the market has evolved to new mechanisms to watch content. An example is the upcoming launching on this platform of the third season of El Chapulín Colorado for Blim, mentioned Rotter.The director restated that one of the priorities for the company is the Hispanic market in the US, hence its recent alliance with a shoe and a milk brand, and, above all, El Chavo.We have found an enormous need in those who grew up with these characters, that sense of family that is such an important factor for the brand to remain alive, she added.To conclude, she highlighted the work carried out by the sculptor José Sacal, who moulded the figure of El Chanfle, character that Roberto Gómez Bolaños, Chespirito, made famous in the 1970s in Mexican soccer, and who will be part of the 100th anniversary of the Club América. It will be available in October.
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