Marcelo Liberini named general director of the platform Barça Games that launches next April

Marcelo Liberini is the new general director of Barça Games. With vast experience in the digital business, Liberini joins Barcelona to lead a team of over 100 people, enriching the team with his remarkable talent and expertise.

Liberini boasts a proven track record of 25 years of success, serving as an executive leader in innovation, transformation, and digital business. He has overseen the creation of new products in Colombia and Argentina, working for media giants such as Grupo Clarín and Caracol Television. Over the years, he has managed technological business projects across various industries including telecommunications, media, retail, banking, public administration, logistics, consumer products, and gaming.

Barça Games is the first video game platform in the world created by a sports club, aiming to launch initiatives to create a long-term digital space where fans can interact in never-imagined ways. The platform stems from the collaboration between FC Barcelona, Mas Ros Media, and FIReSPORTS.

The launch of this new platform is scheduled for April 2024 and it’s part of the organization’s commitment to creating digital entertainment content, aimed at reaching new audiences and engaging with new generations.