Marcos Gorban of Sinapsis: Gala del Público de Premios PRODU´s broadcast grew in quantity and quality from one year to the next

‘Growth’ is the word used by Marcos Gorban, president of Sinapsis, to describe these two days of broadcast, via streaming, of the PRODU Awards’ Audience Gala.

“We grew in a number of shortlists, of figures summoned, presence of guest stars, and in a number of hubs, since we were on the air from Buenos Aires and at the same time from Mediapro Miami Studios and all that growth was reflected on the screen with a more solid production than last year,” he told PRODU.

This was the second time that Sinapsis was responsible for the production of the Gala del Público de Premios PRODU. He said that the objective of making a more television-style broadcast in terms of concepts, and graphics were met. The idea was to show live what is happening as if it was a television program with more image production.

He believes that extending the shortlists allows the awards to be fairer, in addition to the fact that the jury is people from the industry, “it separates the items and makes the transmission longer, but it allows individualization and showcases more the industry.”