U.S. HISPANIC
MediaCo’s, Estrella TV, Continues to Build Prime Time Momentum with Double-Digit Growth in Key Demo
11 de julio de 2025
In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up 23% from 12.4k in Q2 2024
MediaCo announced a strong second quarter, with Estrella TV delivering year-over-year monthly growth for 5 of the last 7 months, including each month in Q2—a major milestone showing sustained momentum.
In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up 23% from 12.4k in Q2 2024. Notably, EstrellaTV was the only Spanish-language broadcast network to grow in this demo during prime.
June closed with continued gains:
June P18-49 Mon–Sun prime: 15.0k, up from 12.5k YoY (third straight monthly gain).
Mon–Fri prime time up 29% YoY (19.4k vs. 15.0k).
Program highlights:
–Noticiero Cierre de Edición (10p): 32.4k viewers, +7% vs. season average.
–24 Horas Late (10:30p): 29.6k, +14%.
–Minuto Para Ganar (6p): +20% vs. season-to-date.
–Alarma TV (11p): up from 6.7k to 7.7k, with late-night repeats also posting double-digit gains.
“This quarter marks a turning point for EstrellaTV,” said Brian Fisher, SVP, Video Sales, MediaCo. “After six years, we’re delivering sustained growth in our core demo, reflecting the strength of our content and connection with Hispanic audiences.”
MediaCo will continue investing in original programming and digital expansion to build on this growth through the rest of 2025.
