U.S. HISPANIC
Mediapro: In this first year of the contents area we were able to fulfill our objectives
Maribel Ramos-Weiner| 10 de abril de 2018
Jimena Hernandez Mediapro
The content area in Mediapro Argentina has opened a year ago, under the responsibility of Jimena Hernández (former Promofilm, Turner, and Pol-ka, among others).
The executive is very happy with the results achieved in this first year, because they were able to fulfill the objectives they had established: they began to develop and film a movie, about which he could not reveal anything yet; they closed a deal with Telefe to co-produce the series Los Internacionales, and they won several Incaa contests.
She believes that big challenges lie ahead because the market has changed a great deal in the last few years and they are constantly working to generate synergies.
“Luckily, Mediapro is a company that has local offices in many countries, and that gives us work capabilities that differ from those of other companies. It is a dynamic and multifaceted company that is greatly interested in betting on new and different contents and constantly invests in new technologies,” she emphasized.
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