U.S. HISPANIC
Mediapro US and Televisa sign co-production agreement
Maribel Ramos-Weiner| 22 de enero de 2019
Irantzu Diez Gamboa de Imagina US
Mediapro U.S. and Televisa have signed an agreement to develop and co-produce a minimum of three original premium series. The deal between both companies was struck at the end of 2018 and spans a 3 year period.
Under the agreement, both companies will participate in the development of various premium series. Production of each project will be carried out by Televisa in Mexico, while Mediapro will be in charge of the creative direction making it possible to produce a product on an international scale.
The deal also includes that all new content development, created specifically for Televisa market or a third party broadcaster, will be first distributed in the Mexican and U.S. market and then will be distributed internationally. Thus, in order to boost these new contents with Televisa’s audience leadership.
The first original project is Unwanted, a scripted series created by Ran Tellem, a producer on Homeland and current Head of International Content Development at Mediapro, and Mariano Baselga, executive producer of El Internado. The series is being co-developed between Televisa and Mediapro under the creative direction of Camila Misas, Content Director for Televisa and Mariano Baselga from Mediapro Spain.
The second original series to launch is Stroke, created by Oficina Burman. It is a fictional series telling the story of a man who wanted everything and felt he could do it all while balancing two divorces, several children and hectic daily life. All seems in order until an extraordinary event turns his world upside down and presents new challenges. The 62-episode series will air in 2020 in Televisa’s Canal de las Estrellas in Mexico and Univisión in the U.S. The creative team of this production is led by Argentina’s Daniel Burman, who currently holds the position as Head of Content for Mediapro in the U.S.
“Closing a long-term co-development agreement with Televisa is a strategic step for us and we look forward to joining our creativity and experience with their talent and maturity to develop these amazing series for a worldwide audience”, said Laura Fernández Espeso, Head of International Content of Mediapro.
“It is a pleasure that Mediapro allows us to have their support and experience to keep diversifying our content portfolio. We are sure this partnership will contribute to strengthen and consolidate our global presence”, pointed Patricio Wills, president and Head of Studio of Televisa Estudios.
Irantzu Díez Gamboa, CEO of Mediapro US added, “We are very pleased to co-produce this high-end product with top of the line content leader, Televisa. Project collaboration between both companies ensures this series, as well as additional ones to come, will provide the premium quality content that today’s viewers demand”.
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