U.S. HISPANIC
mun2 beats Galavisión and becomes #1 hispanic cable network
Maribel Ramos-Weiner| 21 de septiembre de 2010
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mun2 announced that it reached its largest Monday through Wednesday primetime audience in the history of the network during the third week of September, with 116,000 total viewers (Persons 2+). Among young viewers, mun2 delivered an average audience of 63,000 Adults 18-34, out-performing Galavisión in the demographic (51,000) by +24% for the average of the three nights.With a solid Wednesday night, mun2 reached 185,000 total viewers (Persons 2+), a significant +54% lead over Galavisión. The network was the Hispanic cable leader on NHI on Wednesday night across all other key demographics, delivering an average of 130,000 Adults 18-49, 87,000 Adults 18-34, and 102,000 Persons 12-34.The network is delivering an advantage of +71% among Adults 18-49, +118% amid Adults 18-34, and +100% amongst Persons 12-34 over Galavisión, proving mun2s language agnostic strategy is on the right track.mun2 also delivered larger audiences than Galavisión in other key demographics on the Monday through Wednesday 7pm-11pm primetime block, including a +20% advantage among Men 18-34 (36,000 vs. 30,000), +29% more viewers among Women 18-34 (27,000 vs. 21,000), and a +24% advantage among Persons 12-34 (72,000 vs. 58,000).
