U.S. HISPANIC
mun2 is the #1 Hispanic cable network in Monday-Sunday prime 8-11pm among Adults 18-34
Maribel Ramos-Weiner| 29 de junio de 2012
La Reina del Sur continues contributing to the mun2´s growth
mun2 is the #1 Hispanic cable network in Monday-Sunday prime 8-11pm among Adults 18-34 for Q2 2012, according to Nielsen.mun2 was #1 Hispanic cable network with adults 18-34 for three consecutive months, with a +65% growth with 43,000 adults 18-34 for Q2 2012. Contributing to mun2s growth in the quarter were the telenovela La Reina del Sur (Queen of the South), Operacion Repo, 2012 CONCACAF Mens Olympic Soccer Qualifier, the networks original reality series I Love Jenni and the telenovela Ojo por Ojo.The network also had its best quarter deliveries in its 10-year history for Monday-Sunday, 7-11pm prime with a +51% growth with 106,000 Total Persons, +56% with 64,000 Adults 18-49, and +52% for 41,000 Adults 18-34 compared to Q1 2011.The network had its best total day audience deliveries in its history with a +31% growth with 59,000 Total Persons, +30% with 35,000 Adults 18-49 and +26% with 24,000 Adults 18-34.In 2Q 2012 mun2 is the fastest growing network in all of cable with Hispanic viewers, Persons 2+. The network had a year-over-year audience growth rate of nearly 50%, outpacing TBS, MTV, Spike, HBO, FX, A&E, ESPN, Lifetime, History Channel and Food Network, among others. mun2 also had a +24% share with Hispanic Adults 18-34 in Hispanic cable.mun2 also remains the fastest growing cable network for Hispanic Adults 18-34 with a +46% growth, and is the fastest growing among Hispanic Adults 18-49 yielding a +51% more viewers during Monday-Sunday prime 7-11p.m. vs. second quarter 2011.
