U.S. HISPANIC

NBC Universo: The channel has grown two digits in ratings since last year

Maribel Ramos-Weiner| 1 de septiembre de 2016

The broadcast of the Olympics from 3 to 7pm helped boost the audience of NBC Universo´s primetime schedule, expressed Bilai Joa Silar, senior Programming and Production VP of the channel. “The ratings of our regular primetime programming benefitted from the audience we attracted with our Olympic broadcast from 3 to 7pm. This is very important because we bring new clients to the screen,” she highlighted.She mentioned that the fifth season of Larrymanía (15×60’) has had a positive performance and that Sunday 14 it averaged 97 thousand TV viewers, higher than the debut of the series. “In general, the channel has increased two digits since last year. We have grown 38% over Galavisión,” she pointed out.She said that the signal was launched a year and a half ago, and for this season they have had key launches (Escuela para Maridos, Larrymanía, Olympics) and now the third season of {The Walking Dead;www.produ.com/television/videos/index.html?noti=11435} (16×60’). “We know we have an impact in the market with fresh content,” said. In October the reality {The Riveras;www.produ.com/television/videos/index.html?noti=11434} (20×60’) will be launched. It is produced by Blank Paige Production in Los Angeles. “It is the show for the fourth quarter,” he added. Additionally, the {World Cup qualifying matches are coming soon (2-16 September);www.produ.com/television/videos/index.html?noti=11437}. As for original productions, he said they are developing several properties. “One of the goals is to increase original production. I think that for October we will have a new series,” she said.She added that El Vato 2 (13×60’), currently in preproduction, will increase to 13 episodes.

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