U.S. HISPANIC
NBCUniversal One Platform opens to local marketers
Maribel Ramos-Weiner| 11 de diciembre de 2020
Krishan Bhatia de NBCUniversal
NBCUniversal announced that it is expanding its available digital inventory, addressable products, and advanced targeting by scaling NBC Spot On across One Platform, providing local marketers with unparalleled reach, premium content, and audience targeting capabilities.
Launched in February 2020, NBC Spot On was designed to give local, regional CTV, and OTT access to premium, brand-safe video inventory from the company’s own portfolio as well as from a marketplace of select premium video partners.
For the first time, NBCUniversal will open up these premium opportunities across Peacock, YouTube, and Apple News to local marketers. Additionally, even more, digital and streaming inventory will be made available through NBCU’s OneApp, which encompasses NBC, Bravo, E!, USA, Oxygen, MSNBC, and SYFY.
NBCUniversal reaches 200 million people every month across all its digital properties, and these enhancements will double the available digital inventory from O&O properties and third parties, helping marketers to connect with audiences in their desired regions at scale.
“Local advertisers have always seen the value in reaching audiences where they are, and they’ve told us they want more digital premium video options…Expanding NBC Spot On’s inventory and capabilities gives our teams even more options to deliver exactly what local marketers need to help them connect with more and new audiences on any screen,” said Frank Comerford, Chief Revenue Officer, Local Advertising and Partnerships.
“By opening up more of our owned and third-party digital inventory to local advertisers, we’ve transformed NBC Spot On into a supercharged local digital sales offering. Now, we’re bringing even more must-watch content on dozens of platforms to advertisers who want to reach audiences at scale in a specific region,” explained Krishan Bhatia, EVP, Business Operations & Strategy, NBCUniversal.
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