U.S. HISPANIC
NBCUniversal unveils One Platform ahead of Upfront
Maribel Ramos-Weiner| 25 de febrero de 2020
Linda Yaccarino 20
NBCUniversal announced new One Platform technology solutions and unveiled its all-audiences transaction model ahead of the 2020-21 upfront season. From proprietary technology capabilities to best-in-class partnerships, NBCUniversal is doubling down on the future of advertising in service of marketers and consumers alike, all while reinventing how the company transacts in the marketplace.
“One Platform represents the transformation of our business and our roadmap for the future of advertising,” said Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal. “We’re combining storytelling with scale, technology with trust, and innovation with insight—all in service of our viewers and our partners.”
NBCUniversal’s One Platform gives marketers the power to reach all audiences everywhere they are across the full NBCUniversal ecosystem and enables every impression to be data-informed. From broad reach to advanced audiences, new optimization and targeting solutions are now available across all screens as NBCUniversal continues to push the industry forward, helping advertisers hit their KPIs and creating real impact for their businesses. With new planning and delivery systems, buying and trafficking linear and digital buys becomes as simple as turning on the TV.
NBCUniversal’s One Platform, first announced at CES in January, establishes a new industry standard for buying and selling premium video. The One Platform structure allows advertisers to leverage the full power of NBCUniversal’s extensive content and expansive scale.
