U.S. HISPANIC
NBCUniversal Telemundo Enterprises 2018 Upfront theme is Beyond Language. Powerful Consumers
Maribel Ramos-Weiner| 26 de abril de 2018
PowerOfConsumersTelemundoUpfront
NBCUniversal Telemundo Enterprises revealed its 2018 Upfront theme, Beyond Language. Powerful Consumers, underlying the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence.
NBCUniversal Telemundo Enterprises and its brands Telemundo and Universo will join the NBCUniversal advertising Upfront presentation on the morning of May 14 at Radio City Music Hall as part of NBCUniversal’s entire portfolio of broadcast and cable networks including Bravo, CNBC, E!, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports Network, Oxygen, Universal Kids, Syfy and USA.
As the market leader amongst Hispanics and Spanish-language networks, Telemundo will also present renowned music superstar J Balvin at an exclusive concert for advertising clients and business partners that evening at The Park Avenue Armory Conservancy in New York City.
“Telemundo has set a new standard in Spanish-language television, delivering unique and original content across all platforms. Our company has transformed Hispanic media permanently, satisfying the evolving Hispanic appetite for fresh and relevant content. We are proud to be the choice and voice for the Latino of today,” said César Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.
“The expanding influence of Hispanic consumers represents a huge growth opportunity for all marketers. Hispanics are the fastest-growing consumer group; they are young, mobile and digitally savvy. Telemundo is the best way to reach them and can help advertisers grow their brands and deliver on their business goals,” said Laura Molen, EVP, Lifestyle and Hispanic Advertising Sales, NBCUniversal.
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