U.S. HISPANIC
NBCUniversal: The World Cup consolidated Telemundo´s position as a leader
Maribel Ramos-Weiner| 17 de julio de 2018
Cesar Conde 2018
Telemundo Deportes closed its first World Cup, delivering record audiences on its linear and digital platforms, with unprecedented exposure for programming, according to a statement they issued.
“The 2018 World Cup in Russia consolidated Telemundo´s position as an unquestionable leader in Hispanic media. Hundreds of our employees throughout Russia and the US worked endless hours to ensure that our coverage was the best that soccer fans had ever seen. Now more than ever, tens of millions of soccer fans know that soccer is, in fact, better in Spanish,” assured César Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises.
Meanwhile, Ray Warren, president of Telemundo Deportes, rated it as a multiplatform success: “We exceeded our income objectives and the expectations of our 2018 World Cup advertisers, thanks to the excellent planning and efforts of our sales team and our ability to offer a solid audience in the coveted demo Adults 18-49.”
In NBCUniversal’s linear and digital platforms, Telemundo Deportes presented unprecedented coverage of more than 1.600 horas. NBCU offered more than 600 hours of linear programming on three networks: Telemundo, Universo and NBC Sports Network (NBCSN). It also broadcast more than a thousand total hours of content on the World Cup on desktops, mobile devices, and tablets, as well as connected TVs.
For the first time in their history, Telemundo ranked as the #1 Hispanic network for 14 consecutive days between Adults 18-49 (June 15-June 28). Additionally, Telemundo is classified as the first network of broadcast in Spanish for the entire tournament (until July 12, according to the latest information available), exceeding their nearest competitor in more than 39% of the total of viewers (1.1 million vs. 799 thousand) and +69% among Adults 18-49 (545 thousand vs. 323 thousand).
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