U.S. HISPANIC
Netflix: We are focused on growing with the best travel companions
Maribel Ramos-Weiner| 14 de marzo de 2019
Francisco Ramos Netflix 2
Francisco Ramos, VP, International Originals for LatAm and Spain at Netflix, highlighted the importance Mexico has for the platform: “If we use the metaphor of children, it is the firstborn. All the series we have launched in the territory have performed very well and we must continue satisfying our members’ appetite,” he assured.
Club de Cuervos, his first series in Spanish, has already had four seasons, plus one by Hugo Sánchez; two of Ingobernable, Diablero, and La Casa de las Flores. In 2019 and in the future, said the executive, they will continue listening to the audience: “If they tell us they want to continue watching very nice, well-made premium series, that had never been made in Mexican TV, we will do that”.
Ramos stated that one of their focal points is Ron increase the offer in diverse genres, but not out of ambition to reach a certain number but in the aim for them “to be amazing.” I’m this sense, they will continue working to strengthen relations with their partners: “The ability we have to grow is linked to the fact that we have the best travel companions. Our mantra is to set them up for success, help them to succeed”.
Regarding their competitors, he said he was not afraid of them, on the contrary, he feels it is healthy to have them, and that they help them remain alert and vigorous.
As for open TV in Mexico, he stated that they have relations on all the acquisitions scope and he feels their contents are complementary to those of Netflix and vice-versa.
Recently, the Netflix Forum was held for the first time in Mexico City. This is a cycle of conferences that covered the technical and creative realms in the industry. There, the platform announced they have 50 projects in different production phases in the country and in the upcoming months they will set up offices there.
