U.S. HISPANIC
New Spanish-language free-TV channel SOI TV starts broadcasting in the U.S. on test mode
Maribel Ramos-Weiner| 8 de noviembre de 2011
Eligio Cedeño and Julián Isaac, owners of SOI TV
On Tuesday, November 1st, SOI TV started broadcasting in the U.S. on test mode. The Spanish-language fee-TV channel will initially be present in 15 major cities in the U.S. on Telemundos point-three multicast frequency.The projects main investor is Eligio Cedeño, a Venezuelan entrepreneur with residence in Miami. The company is headed by a group of television and entertainment marketing professionals, among them the channels CEO Julián Isaac (ex RCTV), and Rogelio Jau (ex Sony) as consultant.SOI will focus on the genre coined opitainment, a new TV concept that mixes entertainment programming with the audiences opinion, which the company hopes will change the way people watch and enjoy TV by boosting audience participation, controversy, and the use of the digital multiplatform.The channel will feature entertaining original programs that will always allow the viewers to express their opinions about the content, and has also signed agreements with Latin American content producers and developers, among them Caracol TV and RCN, to bring shows such as Muñoz Vale X 2, Historias de Hombres Sólo Para Mujeres, Séptima Puerta, Terapia de Parejas; and telenovelas like La Teacher de Inglés, La Bruja and Primera Dama.
