U.S. HISPANIC
Nicandro Díaz of Televisa: Hasta el Fin del Mundo combines the world of chocolate and auto racing
Marcela Tedesco| 31 de julio de 2014
Marjorie de Sousa and Pedro Fernández stars Hasta el Fin del Mundo
With Nestlé as the main sponsor, producer Nicandro Díaz introduced the cast of his new telenovela Hasta el Fin del Mundo (165×60). It stars Marjorie de Sousa and Pedro Fernández, and premiered on July 28th at 9:25pm, replacing Lo que la Vida me Robó.The story is set in two worlds: chocolate and auto racing. The intention is to fuse them between the rich and the poor, which is ultimately a tradition of the classic telenovela, along with love stories, with the triangles that occur between the two worlds, said Díaz.He underscored the inclusion of brands in the novela, with Nestlé again being a sponsor in a Televisa story: Nestlé is the main sponsor. The logo of the Ripoll family is very similar to that of the international food giant, and its brand Chocolate Abuelita is integrated into the scenes. We dont want to bother viewers or abuse their exposure to ads, but we want the brand to be a complement.Finally, Díaz said they wanted to maintain in Mexico the audience levels reached by Lo que la Vida me Robó, to be able to attract the international markets.Hasta el Fin del Mundo is a version by Kary Fajer, adapted by Enrique Estevanez, Marcelo Nacci and Laura Barneix, and directed by Marta Luna. The cast also features María Rojo, César Evora, Claudia Álvarez, Diego Olvera and Mariana Seoane.
