U.S. HISPANIC
Nielsen ratings granted MRC’s continued accreditation
Maribel Ramos-Weiner| 26 de junio de 2020
Amilcar Perez de Nielsen
Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).
This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its Local Transformation initiative in October 2019. Additionally, Nielsen announced that its National Ratings service has received continued MRC accreditation.
This accreditation also includes household and persons-level estimates where Nielsen’s Viewer Assignment (VA) methodology is deployed, in 19 Set Meter + PPM markets, as well as in its national ratings service, thus signaling the MRC’s formal acceptance of Nielsen’s execution of the Viewer Assignment (VA) methodology. The inclusion of PPM for TV measurement brings increased size and stability to its local panels.
Nielsen is the only company to be accredited for both local and national TV ratings services. Now more than ever, it is important for media owners and marketers with both national and local footprints to have the confidence in their data-based decisions to efficiently capitalize on audiences, reach their best consumer and drive return on investment.
“We look forward to working with Nielsen in its ongoing work to continuously improve the quality of these and other services in its measurement product portfolio, and to provide the transparency into these services that is required by the industry to have the confidence it needs in how well its advertising and programming investments are measured,” said George W. Ivie, executive director and CEO of the MRC.
“The MRC accreditation process is extensive, encompassing all significant aspects of a measurement service’s design and execution. This assignation reaffirms Nielsen’s commitment to providing clients with trusted metrics via our best-in-class data science, technology and methodology that serve as the backbone of our measurement standards and solutions. At the same time, participation in the MRC process demonstrates Nielsen’s fidelity to transparency and recognition of the importance of independent, third-party validation,” said Amilcar Pérez, EVP, National Media Clients, Nielsen.
