U.S. HISPANIC
NTN24: Looking to increase penetration and advertising sales
Maribel Ramos-Weiner| 16 de febrero de 2012
Tibisay Betancourt, Distribution Manager of NTN24
NTN24, the international news channel of RCN, reached 8 million subscribers in Latin America, the U.S. and Europe, and looks to increase its presence.MundoFox, the open-air TV channel RCN and Fox will launch for the U.S. Hispanic market, will give NTN24 a good boost. It will feature two daily newscasts: a noon and a nightly edition, with information produced mostly in the U.S.We reach all of Latin America through DirecTV and other major cable and satellite operators. Our aim is to be on all pay-TV systems in every country in the region, said to PRODU Tibisay Betancourt, Distribution Manager of NTN24.NTN24 also aims to increase its penetration and advertising sales, and plans to enter the content syndication business, given that the channel features almost 100% original content.The signal has either news agreements with local channels in Latin America, Europe and the U.S. or correspondents in each country, to provide the information for its 11 daily newscasts. It will also feature programs specializing in different topics: sports, the environment, technology, fashion, entertainment, etc. Many of the shows will be hosted by renowned Latin American journalists.NTN24 is a channel made by Latinos for Latinos around the world, which will inform with content relevant to our audience, using their language, and featuring familiar faces from different countries around the region, said Betancourt.
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