U.S. HISPANIC
NuvoTV has its best week ever and surpasses 30 million subscribers
14 de agosto de 2012
NuvoTV ended July with its best ratings week in history and began August with more than 30 million subscribers, surpassing the 30-million mark set by Nielsens latest cable universe estimates. The milestone was reached through the recent launch of the network in markets including Atlanta, Seattle, Minneapolis-St. Paul, the DC, Baltimore-Virginia area and Puerto Rico, as well as growth in distribution on Verizon, AT&T, and DISH.The network finished off the month with its best week, July 23 to 29 in Primetime, Late Fringe, Daytime and Weekend across households, total viewers and adults 18 to 49. It also ranked as NuvoTVs second best week in the Early Fringe timeslot. The primetime average for NuvoTV moved the network nearly 20 spots in network rankings versus all ad-supported cable networks from the previous four weeks.Our MSO partners increasingly are recognizing the importance of serving 38 million Bi-cultural Latinos across the U.S. with compelling and culturally relevant entertainment. Our viewers are hungry for English-language programming that reflects their culture and lifestyle. We were first to market and remain committed to providing high quality entertainment for our valuable and growing target audience said Michael Schwimmer, CEO of NuvoTV.
