
The creator marketing company provides interactive resources, an exclusive breakfast, and 1,000 essentials kits at Cannes Lions
#paid, a leading creator marketing platform, today unveiled its Creator Marketing Guide for Cannes Lions 2025. This comprehensive online resource helps creators and brands navigate the festival with a curated list of top sessions, networking opportunities, featured speakers, and on-the-ground activations focused on the creator economy.
“Cannes Lions is where creativity meets commerce, and we’re here to ensure that creators and marketers find the most relevant sessions, networking opportunities, and partner activations,” said Bryan Gold, CEO of #paid. “The guide highlights some of our favorite creator-focused moments to help attendees make the most of this massive event.”
Now live at hashtagpaid.com/cannes-guide, the Creator Marketing Guide features a curated list of creator-focused sessions, profiles of top creators attending Cannes, and an easy-to-browse map of key locations—including quiet zones where attendees can step back from the chaos and recharge.
The company also announced an exclusive, invitation-only breakfast co-hosted with Michael Kassan’s 3C Ventures at Lucia restaurant, within PLAGE 3CV. This closed-door gathering offers a rare opportunity to network with top creators, brand marketers, and some of the most influential voices in the industry.
#paid has also partnered with a lineup of top brands—Vacation, LolaVie, Neuro, Jukebox, and others—to distribute must-have essentials kits. Their street team will be stationed along the Croisette, wearing #paid-branded smart backpacks that feature built-in lockers for easy access. With just a quick tap of a phone, attendees can unlock a locker and grab a kit.
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