U.S. HISPANIC
Paul Bouches international media seminar about the US Hispanic market was a resounding success
Maribel Ramos-Weiner| 29 de noviembre de 2012
Paul Bouche
More than 20 media companies participated in Paul Bouches seminar held in Costa Rica from November 14th to the 16th focusing on how to conquer the growing Hispanic media market in the United States. With participants from Costa Rica, Mexico, Colombia, Argentina and Panama, the seminar received raving reviews by leaders of the industry that attended the event. Paul has opened our eyes to new opportunities and industry insights with useful, innovative information and a no fuzz approach, said Patricia Orozco, partner and producer of Argos Productions. After close to nine hours of Pauls insight, information, and analysis about the Hispanic market, many participants were commenting how they wished he could stay and share even more. We are profoundly pleased with the level of professionalism and expertise Paul has brought to this seminar, said Jorge Zamora Montoya, general director of Procomers office in Miami. Procomoer is the Export Promotion Agency of Costa Rica which organized the seminar.His personality hooks you, with a profound understanding of the subject matter and a dynamism that captures your attention immediately, said Osvaldo Sequeira, managing partner of FLEX Studios. He showed a masterful command of the subject matter and a keen ability to keep us all engaged, said Ana C. Castillo, executive producer from Cineficcion / La Zaranda. Pauls charisma and passion for the subject matter was mixed with specific examples from his own professional experience keeping our interest throughout the presentation, said Sasha Zuwolinsky, director from La Comuna. Mixing knowledge and valuable professional experiences with a good dose of humor was an effective and unique approach that helped us develop a clear understanding of the psychology of the Hispanic Media Market in America, said Carlos Enrique Figueroa, executive president of Figueroa Productions.
