U.S. HISPANIC
Peter Blacker from NBCUniversal: Our strategy covers all platforms
Miryana Márquez| 12 de abril de 2017
Peter Blacker, executive VP of Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises
Peter Blacker, executive VP of Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises, commented that one of the areas they are most proud of, and that has just been launched is the second window app, Double Acción.
“Our strategy today is one that covers all platforms.” For him, it is exciting to see the millions of people who go to the app to consume content, “literally following the main character when he is driving on the highway.”
He also assured that “monetization has always been an important part of our business.” Since he started in this division 12 years ago, he has always looked for ways to attract audiences and sponsors alike.
“Our digital strategies have been even more successful than we imagined and I think that this is greatly due to the fact that the Hispanic audience is so active in social and digital media.”
According to Blacker, throughout the entire last year, Telemundo was positioned as the first brand, together with NBCUniversal, regardless of the language and with the same or greater importance.
“It is a huge achievement and speaks about the constant and meticulous work our team does, not only publishing content, but paying attention to what the audiences likes and dislikes, and in taking risks, in moving to the rhythm of things to constantly hit the ideal point that will lead us to the peak.”
