U.S. HISPANIC
Pitaya: Our podcasts are hosted by some of Mexico’s best-known figures
Maribel Ramos-Weiner| 4 de febrero de 2022
De Todo Un Mucho Pitaya
Although Pitaya Entertainment’s focus is on the US Hispanic market, it has been very successful in Latin America, particularly Mexico. One example is De todo un mucho (A lot of everything), with Martha Higareda and Yordi Rosado.
“Pitaya’s podcasts are hosted by some of Mexico’s well-known figures, such as Martha Higareda, Yordi Rosado, and Werevertumorro, who read the spots advertised in their podcasts. De todo un mucho is regularly among the top 10 podcasts in all of Mexico. Muy Fuera de Lugar, with Werevertumorro, is often the #1 sports podcast in the country, and Infinitos, with Martha Higareda, is usually among the top 5 educational podcasts in Mexico on the Spotify charts,” says Jordi Oliveres, manager general and co-founder of Pitaya Entertainment.
The success of Pitaya’s podcasts in Mexico has attracted big brands like Carl’s Jr., Liverpool, and Sony Music.
“Latin America is undoubtedly one of the regions in the world where more people are increasingly listening to podcasts, and in Mexico, this number has escalated year after year. Pitaya offers its clients in Mexico the opportunity to advertise in several of the most popular podcasts in the country” concluded Oliveres.
