Premio Lo Nuestro reached 9.5 million viewers who tuned in to all or part of the live three-hour broadcast

The 26th annual edition of the Premio Lo Nuestro Latin music awards on Thursday, February 20 positioned Univision as the No. 2 broadcast network for the entire night among both Adults 18-49 and 18-34, beating ABC, CBS and FOX. This is the fifth consecutive year the awards show has helped Univision rank No. 2 among Adults 18-34 and No. 4 among Total Viewers 2+. The broadcast of Premio Lo Nuestro from 8pm to 11pm reached 9.5 million viewers who tuned in to all or part of the live three-hour broadcast. The show delivered an average audience of 4.6 million Total Viewers 2+, 2.4 million Adults 18-49 and 1.2 million Adults 18-34, marking Univision’s highest-rated night in the current 2013/2014 season in both Adults 18-49 and Adults 18-34.According to SocialGuide, Premio Lo Nuestro and the preceeding Noche de Estrellas were the most socially-engaging award and red carpet shows in Univision history, as measured by tweets per unique. Noche de Estrellas was the most socially-engaged red carpet show so far in 2014 and the Premio Lo Nuestro award show had a more engaged social audience on Twitter than the People’s Choice Awards, Golden Globe Awards, Screen Actors Guild Awards and Critics Choice Movie Awards, according to SocialGuide.