U.S. HISPANIC
Producer, entrepreneur and TV host Paul Bouche to present international media seminar about the US Hispanic market
Maribel Ramos-Weiner| 30 de octubre de 2012
Paul Bouche, CCO (Chief Creative Officer) of Astracanada Productions Inc.
Paul Bouche, CCO (Chief Creative Officer) of Astracanada Productions Inc. has been invited to conduct the first seminar for media leaders to be held in Costa Rica from November 14th to the 16th focusing on how to conquer the growing Hispanic media market in the United States. The seminar which has been organized by PROCOMER (Export Promotion Agency of Costa Rica) has the primary objective of, providing a clear perspective of the media market in the US that will allow leading national media companies in Latin America to increase, strengthen or establish their services in the growing Hispanic market in America. For 20 years, while working as producer, entrepreneur and TV host, Bouche has simultaneously been actively involved as specialty consultant and lecturer on a variety of subjects relating to the media industry, participating in international professional workshops, consulting for multinational media companies, and administering courses in academic institutions in the United States, Europe and Latin America. When we first thought about this seminar, we ambitiously hoped to find an expert that would know the mainstream and Hispanic media markets in the US, while simultaneously understanding the philosophy and work dynamics of the Latin American industry, without a doubt, we found this unique set of skills in Paul said, Jorge Zamora Montoya, general director of PROCOMERs office in Miami.Through his multiple functions in front of and behind the cameras, Paul has developed a universal understanding of the business and the market, forged not only as an executive in the industry, or an academic, but through his experience and direct contact with the audience, said, Diego Tarantino managing partner of Astracanada Productions Inc.
