U.S. HISPANIC
Producer Rosy Ocampo from Televisa: We are developing two teleseries for primetime
Maribel Ramos-Weiner| 3 de mayo de 2016
After the success of the Televisa telenovela , Antes Muerta que Lichita, as a multiplatform project in Mexico and abroad, its producer Rosy Ocampo will join the production of teleseries. She is already preparing two projects that will be ready at the end of 2016 and beginning of 2017.We are working on the script of two original teleseries projects for the primetime schedule in short format, 60 to 70 episodes long, where the greatest innovation will be the stories, that have to be very different from traditional telenovelas. They will both verse on emerging and risky topics. It is a great opportunity to create more impacting stories for an audience that has multiple content options and we are making our best effort in developing good and innovative productions stated Ocampo.As for the results of Antes Muerta que Lichita, her daughter, Montserrat Gómez, in charge of the digital part of the story, assured that the web novela derived from this one, Corazón Enamorado (31×5), is available on the Blim platform and became the crown of the strategy. With it, we wanted to make a reinvented telenovela. In five minutes we achieved a change in construction for new audiences without losing the structure of a telenovela.To end, Ocampo said that the sale of this story includes the entire digital part, which has delivered positive results in countries of America, as well as in other territories like India and Africa.
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