U.S. HISPANIC
Rosy Ocampo from Televisa: We launched the application Godinez World as part of the powerful multi-platform of Antes Muerta que Lichita
Maribel Ramos-Weiner| 22 de octubre de 2015
To bolster its multi-platform strategy, the telenovela Antes Muerta que Lichita -produced by Rosy Ocampo for Televisa- launched on Thursday October 15th its application Godinez World, developed by the Mexican company Alucina Studio. It is one of the most powerful digital actions we have. It is a videogame from Lichita´s world, a free application that can be downloaded for iOS and Android, which comprises ten levels and ten different worlds, recreating situations that take place in the telenovela. The creation process took a year and was developed by the company Alucina Studio explained the producer.Ocampo added that this type of initiative allows them to endorse the story´s commitment with the regular TV audience and also reach new consumers that are attracted by this type of effort. The commitment is to continue launching products surrounding the telenovela and learning from that in order to create a boomerang effect, in which the TV screen takes us to digital and vice versa.Godinez World is an interactive game in which users must overcome challenges and earn points that they can later exchange for gifts and autographs among other things on the official {Antes muerta que Lichita;www.lichita.com} website.Finally, the producer highlighted the launching on Monday October 12th, of the new main theme of the telenovela, now interpreted by Thalía, who is the co-author together with Lalo Murguía and Mauricio Arriaga. She announced that the broadcast of the story will end on March 6th, 2016.
